Review: Hands on with the Sony Smartwatch 2
From The Verge:
A successful smartwatch needs to have three things done right: a set of functions that people want; have those functions actually work; and have a compelling design that doesn’t scream “I’m wearing a computer on my wrist.” The SmartWatch 2 hits on the design part, but it misses on the other two.
Sony’s made a lot of headway with the SmartWatch 2 – it’s categorically better than its predecessor and better than any smartwatch Sony has ever released. But it’s still a number of steps away from being something that everyday people can wear, use, and enjoy. The hardware is greatly improved, and the design is probably the best of any smartwatch you can get.
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Coca-Cola has decided to stop spending money on marketing efforts as of November 18th as they are spending all marketing efforts on support for the Philippines typhoon. But as a marketing student and with the awareness of word of mouth, of course this could be better than any commercial, youtube video or Facebook post. Although this effort doesn’t come for free as the money is being donated to relief efforts, however with regards to marketing efforts, this is completely free! Coca-Cola is doing nothing to market their goodwill, but get free marketing through word of mouth. Ultimately what will be important is to see if these efforts translate to an increase in sales.